Legacy
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bio
Senior at Nipmuc Regional High School
My Inquiries are my clothing brand RoyBurch, E-Commerce, Stocks, and Graphic Design
Description
Inspiration: I love clothing and business so I am using legacy as an opportunity to pursue my passions.
RoyBurch: This is my clothing brand I started, this is where I can express my own unique fashion style and hopefully generate sales.
E-Commerce: My love for business started with DECA and Microeconomics. Now I plan to run my own E-Commerce store and learn from professionals.
Stocks- I have been studying stocks since my junior year but plan to take it take a step further and learn how to create an income off of stocks.
Graphic Design: I love the art of graphic design and plan to advance my skills for my company.
portrait of a graduate
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Global and cultural awareness, connects to marketing my product
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Understanding the perspective and needs of others
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Create innovation
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Critical thinking
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Figuring out cost and profits and the most efficient ways to ship, make, and deliver the product
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Evaluating resources and options
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Cost analysis
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Collaboration
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Getting help from others such as music producers and photographers
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Using others around me and their to help me and collaborate with their ideas
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Blog 4/9/20
Over the past week I have been going over new marketing strategies now that I have saved up some money to invest into advertising. I have looked into social media marketing and realized it will never be effective without some type of brand name. I am ordering many shirts to give out too many rappers that perform at local shows. My local in is Kevin Perry since he is the photographer for these shows because he works for Concert Crave. The purpose is to associate my brand with famous people, get a picture of them in my clothings and advertise my products that way. I am also going to start a new system with discount codes. I want to make shipping three dollars and have my ambassadors have their own personal code where the people who use their code will get free shipping. The more sales the ambassador makes the more money they will make. I am going to start to outreach to younger influencer who will advertise my product. This whole plan will be executed and will give my brand lots of exposure. Also I want to release a mini line along with my marketing plan so I have done some graphic designing.
Blog 4/16/20
Over the past week I have been starting to execute my marketing plan. So what I began doing was find smaller Instagram influencers that I think would be willing to market my clothing. So how I got to them was by direct message. But before I can actually have them execute the plan I have to work on my website. What I want to start doing is giving them a code that is personalized to their name and will give customers free shipping. I am going to make shipping three dollars. The codes will track how many customers they bring in and I will give them money per sale they generate. Now I am also doing this with youtubers, I emailed and direct messages a few account but my main goal is to get a response from Ally Claire who has over 800,000 subscribers on her YouTube channel. This will be a big step because it will reach thousands of people. I plan on continuing to execute my plan and keep contacting more influencers.
Blog 4/30/20
First what I have to do is go on printify and add the logo to shirts, sweatshirts, and long sleeve shirts. I had to make 21 products since there are different variations of the design, one has black font and the other has white font that would go onto a black shirt. Then I make a folder on my laptop for each product to put pictures in of each product. Then I go to printify and take pictures of each product in all the colors I want and put them into their designated folders. Finally, I go to my website and add each product and fill in all the information such as size, color, description, etc. After all this is done I am going to change my shipping Cost to three dollars and make the discount codes 3 dollars too. This is the start to my marketing plan because each ambassador will get their own discount code worth three dollars, so all it would do is knock off the shipping cost which doesn't affect my margins because I used to have free shipping before. Also these discount codes I generate will allow me to keep track of how many sales the ambassador makes.
Blog 5/7/20
First I have to transfer all the pictures from printify and put them into seperate folders for each product. Then I am going to have to put these into a separate folder on my wix website. I am going to have to make a product for each product I made and fill in all the details. This includes description, size, color, category, ect. After I have to upload all these products and publish them onto my page. Once my products are done I am going to make a form to sign up to be an ambassador with all the instructions on how to qualify. I am going to put this on my instagram page and on the front page of my website.
Blog 5/15/20
First, I have to go on my website and edit the form I made last week, check for any errors, add more language etc. Once my form is all done I am going to set up an automation. This is just so when someone fills out the form they will automatically get sent an email back saying what they need to do next to become an ambassador. So I set up the automation and edit the general email that is sent back. The email just told them the next step is to buy a product and they will be sent a code and 5 dollars. Also it explains the opportunity they have with commission if people use their code. Once the email is set and done, I have to put it on my front page of my website so people can see it when they first go on my website. I will show a picture of an ambassador and say become an ambassador today. Below there will be a button that directs them to the ambassador page where the form is.
